Founder's Toolkit
Calculators and canvases for the decisions that cannot wait: equity, runway, spend, positioning.
Founder Clarity Canvas
A deterministic, source-cited Lean Canvas diagnostic. Work the nine blocks and see where your thinking needs work.
Open toolMarket Sizer
A TAM / SAM / SOM calculator anchored on real public market data, so your numbers hold up in a pitch.
Open toolCo-founder Equity Split
A fair starting point for founder equity. Score independently, compare side by side, and model dilution and SAFEs.
Open toolPositioning Statement Canvas
A freeform, Miro-style canvas that turns a messy brain-dump into one sharp positioning statement your team can repeat.
Open toolCost to Launch
A no-fluff estimate of what it really costs to launch. Pick how you build, brand, and hire, and see the range.
Open toolStartup Runway Calculator
Model cash, revenue, burn, and growth across scenarios, and watch your runway and break-even update instantly.
Open toolMarketing Spend Calculator
A zero-AI marketing spend calculator. See if your spend is sustainable and which channels to double down on.
Open toolBrand Voice Checker
Paste your copy, pick a voice, and get a Voice Index scorecard showing what works and how to sound more on-brand.
Open toolInvestor One-Pager
Turn your startup's essentials into a clean, investor-ready one-pager you can share, no slide deck required.
Open toolFindings
What we learned with our own hands, written up in full and given away.
