Score How Much Your Copy Sounds Like Your Brand
Paste your copy and pick the voice you are going for. We flag generic phrasing as you type, then score five things that make copy sound like you, show the exact words to change, and hand you two rewrites to make your own. All before you publish.
A homepage section, an ad, an email, a social post, a product description: any short piece of writing your customers read. We underline generic and robotic phrasing as you type.
Not sure? Load a combination that works, then swap anything that does not fit.
Tell us more about the brand (optional, makes the read sharper)
How we score this, and where the numbers come from
The same rules run every time, so the same copy always gets the same score. Every check scores five things and plots them as a shape you can read at a glance, each with a plain-language note. One of the five, rhythm, is measured in your browser rather than judged. You also get a read on the feeling the copy gives off and the kind of brand it sounds like, plus two rewrites you can edit and re-score.
The five things we score, and how much each counts
How consistently the copy reflects the selected traits, sentence to sentence.
How easily a first-time reader gets the offer and what to do next.
How specific and recognizable it feels versus any competitor.
How well the language matches the reader's needs and sophistication.
How natural your writing sounds: sentence-length variety, active voice, and clean phrasing (measured, not judged).
Measured in your browserWhat each result means
85-100: reads unmistakably like the intended brand. Traits are consistent, the offer is clear, phrasing is specific, and the rhythm is varied and human.
70-84: mostly on-brand with a few soft spots. The voice is recognizable but one or two axes (often distinctiveness or rhythm) pull it toward generic.
50-69: the message lands but the voice does not. Expect flat rhythm, hedged claims, or language that could belong to any competitor.
0-49: off-brand or unclear. The copy fights the selected traits, buries the offer, or leans on buzzwords the reader will skim past.
Phrases that read as AI-written
Underlined orange in your copy, and never used in a rewrite.
Phrases anyone could have written
Underlined yellow. Not banned, just a nudge to get specific.
What happens to your copy
- Your copy is only sent for scoring when you press Check or Re-check.
- The live underlining and the rewrite playground run entirely in your browser and never send your text anywhere.
- Nothing is saved. Close the tab and the score is gone, so keep anything you want by copying it out first.
- There is no account, and we keep no copy of what you paste.
