Ryze Labs · Founder Toolkit

Positioning Statement Canvas

Write down everything you know about your startup, one thought per sticky. The canvas turns your own words into a positioning statement, no form to fill in.

Your thoughts

Your positioning is already in your head

Write down everything you know: who it is for, what hurts today, what it is, what it replaces. It does not have to be right, the sentence comes out of sorting.

Double-click anywhere on the board to add your first sticky

Your positioning

Sort a Who and an Outcome first, then press Generate.

Made with Ryze Labs
Ryze Labs

You've just sharpened your statement.

Now meet the team that makes it live.

One embedded team for brand, product, marketing, and development. So the positioning shows up everywhere, not just on the page.

Spend two weeks with us as your embedded team. Feel how it works, then decide where it goes.
Real work together, not a sales call.
More on positioning, on the Ryze blog →

How companies you know say it in one line

Stripe
Payments infrastructure for the internet.
Category line
Airbnb
Belong anywhere.
Aspirational
Superhuman
The fastest email experience ever made.
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Notion
The connected workspace where better, faster work happens.
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Slack
Where work happens.
Aspirational
Linear
The issue tracking tool you'll enjoy using.
Category line
Everything sorts in your browser, free and instant, and nothing you write leaves this page. Two optional steps call an OpenAI endpoint (about half a cent each): AI sort and polishing your positioning statement. Both are capped per session, and the canvas works completely without them. A share link carries your whole canvas inside the link itself, so treat it the way you would treat the canvas. Part of the Ryze Labs founder toolkit.
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